At, we believe in the design of individuality. we create fashion that’s the mouthpiece of today's youth and our range of nice graphic merchandise, not only extends our thought but also reflects the quirk and modernity of today’s generation.

And today's college youth is far more evolved than ever; they’re exuberant, eccentric, opinionated and yet liberal at the same time. Today’s music reflects the music they listen to, and vice versa; they’re fashion-conscious and fitness-conscious as well. We aim to bring that out through our work that builds conversations around the slice of life of the youth today.

With interesting concepts and minimalist yet effective design, we have College and Stream-based tees, bags, mugs and a lot more that speak the language of trend-setters today. And the trend setter is no one but you, with a style that evolves out of your distinctiveness.

We're invested in creating fashion that moves fast, and that’s not heavy on your pockets, so you get the best of both - quality and value for your money.

We look forward to this exciting journey with you :)